About FORSBERG+two
Based in Copenhagen, Denmark, FORSBERG+two is a family-run product development and design studio specializing in Shopify apps. Our commitment to user-friendly software and exceptional customer service sets us apart. With five Shopify apps under our belt, we've supported over 100,000 merchants worldwide.
CEO & Founder
I originally started FORSBERG+two as a side project to my full-time work at an investment bank. After a few years of growth and learning what to (and what not to) do, I was able to make the leap to working on Shopify apps full-time. The focus has always been web applications and e-commerce, with expertise in Shopify apps.
BONUS INFO
I've always enjoyed sharing my entrepreneurial journey, and how I build apps. Some highlights have been:
- Giving an app workshop for Shopify Pursuit in Berlin.
- Giving a talk at Shopify Unite 2019 in Toronto.
-Various podcast interviews and panelist discussions.
People often ask what does the "+two" in the company name mean. It was originally named like that for my wife and daughter (they’re the +two) but now we also have a boy, so it really should be +three.
Speaking and press info
Head of Brand & Marketing
I'm the woman behind Brand, Marketing & Accounts here at FORSBERG+two. I'm also Bjorn's better half ;)
It took me a good ten years of persuasion, but in 2021, I finally took the plunge and joined FORSBERG+two full-time. I've never looked back since.
I love a good whiteboard brainstorm, designing our company graphics and experimenting with different marketing strategies.
BONUS INFO
I'm originally a trained dance teacher and have worked professionally as a dancer and teacher for over a decade. I'm a huge chocolate lover, trying to learn to play the piano, and my guilty pleasure is all things Eurovision-related.
Customer support
Our customer support operates smoothly with the help of The Support Heroes. A company that offers specialized customer support for Shopify App developers. They are spread across Colombia and The Philippines to ensure a 24/7 support, and are always happy to help.
"We recognize that every merchant is unique and should feel that there is someone on the other side that genuinely cares, replies accurately and in a timely manner.
BONUS INFO
We have a young, enthusiastic team that's passionate about what they do. We have dreamers, art lovers, lego lovers, animal lovers, amateur photographers, amateur pastry chefs, gamers, travellers, we have fathers and students."
- Laura (The Support Heroes)
CEO & Founder
I originally started FORSBERG+two as a side project to my full-time work at an investment bank. After a few years of growth and learning what to (and what not to) do, I was able to make the leap to working on Shopify apps full-time. The focus has always been web applications and e-commerce, with expertise in Shopify apps.
BONUS INFO
I've always enjoyed sharing my entrepreneurial journey, and how I build apps. Some highlights have been:
- Giving an app workshop for Shopify Pursuit in Berlin.
- Giving a talk at Shopify Unite 2019 in Toronto.
-Various podcast interviews and panelist discussions.
People often ask what does the "+two" in the company name mean. It was originally named like that for my wife and daughter (they’re the +two) but now we also have a boy, so it really should be +three.
Speaking and press info
Head of Brand & Marketing
I'm the woman behind Brand, Marketing & Accounts here at FORSBERG+two. I'm also Bjorn's better half ;)
It took me a good ten years of persuasion, but in 2021, I finally took the plunge and joined FORSBERG+two full-time. I've never looked back since.
I love a good whiteboard brainstorm, designing our company graphics and experimenting with different marketing strategies.
BONUS INFO
I'm originally a trained dance teacher and have worked professionally as a dancer and teacher for over a decade. I'm a huge chocolate lover, trying to learn to play the piano, and my guilty pleasure is all things Eurovision-related.
Customer support
Our customer support operates smoothly with the help of The Support Heroes. A company that offers specialized customer support for Shopify App developers. They are spread across Colombia and The Philippines to ensure a 24/7 support, and are always happy to help.
"We recognize that every merchant is unique and should feel that there is someone on the other side that genuinely cares, replies accurately and in a timely manner.
BONUS INFO
We have a young, enthusiastic team that's passionate about what they do. We have dreamers, art lovers, lego lovers, animal lovers, amateur photographers, amateur pastry chefs, gamers, travellers, we have fathers and students."
- Laura (The Support Heroes)
Our Story
Charting our journey and milestones
2011
The Genesis of FORSBERG+two
In 2011, the journey began during paternity leave, when Bjorn started initially exploring ideas for an organic baby clothes brand. Stumbling across Shopify and its partner program, where an idea for a first app quickly got started and the company registered.
2012
Our first app launches
After months of designing and researching, then outsourcing the initial development of OrderlyPrint for $2000 (our entire savings at the time), our Shopify App journey launched in the app store. Thankfully it grew from day one, and earnings were quickly put to more development and improvements.
2014
Aiming higher
In 2014 Shopify launched a free competitor to our first app, putting a spanner in the works. However, it required users to manually make code changes to their template code. So we came up with the idea for Order Printer Templates, where users could pick, customize and update templates through a simple editor, without the need for coding.
This was the first app that we built 100% ourselves, having learnt to code in Ruby on Rails, first by making small changes to our OrderlyPrint app, then building this one from the ground up.
Things were starting to get pretty busy, as this was still all done at night after Bjorn's full-time job.
OrderlyEmails
Going all-in
In 2015, we launched our third app OrderlyEmails, which was to help merchants to edit and design their Shopify email notifications, much in the same way we had helped users with print templates.
The business had grown to a size where it was matching Bjorn's normal income, and after much consideration (we had 2 very young kids at the time), the leap came to work full-time on our Shopify apps.
What a great decision that turned out to be! We soon had our first office, and got to work on something we loved all the time.
2016
Start of something big
Little did we know at the time, but our smallest app launch in 2016 for what at the time was called "Order Printer Emailer", would turn out to be our biggest app in the long run.. later become Order Printer Pro. At the time it was a little add-on app which helped people to add a PDF download link to their Shopify emails.
Sometimes big things come from the least expected places.
2018
OrderlyEmails wins a Commerce award
We won! We are an official recipient of a Shopify Commerce Award for our OrderlyEmails app (Apps & Development category). We got to hold a Q&A session at the Shopify Unite event in Toronto, and received a lovely plaque.. which still sits in our office today.
Business was growing and ecommerce in general had become more mainstream. Still doing everything himself, Bjorn was taking care of Design, Development and Support for all 4 apps.
2018
Teaching others
We've always been quite open about our journey with Shopify Apps, sharing openly on our blog and social media.
In 2019 Bjorn was asked to hold a 4 hour workshop at the official Shopify Pursuit event in Berlin. Helping fellow app developers build and succeed in the Shopify App Store.
2019
Making good apps great
Attending Shopify events has always been a great motivator and way to stay connected to the community. In 2019, Bjorn was asked to present a talk on one of the main tracks of the conference, (now available on YouTube).
"Making Good Apps Great” is about how to design your products and apps, so users can reach their goals faster.
2020
Building a team during a pandemic
Up until this point FORSBERG+two had been a company of one, by design. But with the global pandemic came a lot of new Shopify stores needing to get online fast.
Our support load grew and it was time to get some help. The Support Heroes stepped in and have been handling our support (really well!) ever since.
This freed up time and allowed us to focus more on our apps and marketing, which has been a win-win.
2021
Our most important hire
After many years of trying, Bjorn finally mananged to convince Sarah (his wife) to join the company. Sarah had been helping out with bookkeeping for years, but we also needed a marketer and social media manager. If you've been following us for a while, you'll notice our marketing is much more professional now.
One of the "+two" had finally joined the team 🎉
2023
Our latest app launch
We launched our latest app, Digital Downloads Pro. After some years of maintaining, improving and growing our suite of apps.. it was time for something new.
We've spent a lot of time building out a framework to make managing multiple Shopify apps easier, and this is our first app using the new framework.
It's already growing steadily, and are excited to see where it goes over time.
"The company was started because we wanted to have more freedom and flexibility in life, and not to create the next Facebook or to manage lots of people. So we’ve always focused on simplicity, profitability and keeping the company small."
Video
Elevating your e-commerce experiences
Apps built for Shopify
FORSBERG+two is a family run product development and design studio based in Copenhagen Denmark. We specialize in Shopify apps, and take pride in creating easy-to-use software, with exceptionally great customer service.